The failure rate of new products is commonly estimated to be between 80 and 90 percent. While the actual figure is a topic of debate and varies widely between industries, one thing is certain: Answering these five basic but crucial questions can help companies avoid the common pitfalls of a new product launch. Does the […]
We love to ask people questions. In the spirit of Thanksgiving, we asked staff members to tell us what they’re grateful for at Quester. Here’s what they had to say: I am grateful for a lot of little things that make my daily life wonderful, somehow – someway – even when it can be very
My brother is a kind, smart and successful guy but a man of few words; having a conversation with him is tough. Rarely does he offer up much information on his own. It’s always been that way. To get the info you want about what’s going on in his life and with his family, you
Andrea Joss, Quester Senior Vice President of Research, recently celebrated her 20th anniversary. We asked her to take a look back at her career and the industry, and predict what’s in store for the future of market research. Tell us about yourself and the various roles you’ve held at Quester My academic background is in
In the Q3-Q4 2016 GRIT Report, GreenBook asked participants to rank factors important in survey design. “Respondent Experience” finished dead last. The finding is very concerning, but it is also something we’ve been aware of and tracking for several years. In fact, at many levels it makes sense for the simple reason that traditional research
Quester makes a splash at the 2017 Camp Sunnyside Regatta Quester staff members Eric Henderson and Luuk Dekkers teamed up July 21 to represent Quester at the 2017 Camp Sunnyside Regatta in Des Moines. The duo enthusiastically paddled through 100-degree temperatures placing Quester one notch higher than in 2016. This year’s regatta raised more than
