Quester® Cares

Passionate Research for the Greater Good Our quest began in 1973, when Dr. Charles Cleveland founded our company, Quester. Believing in the power of language, Charles had a passion for rich insights. He was convinced that a human being\’s diverse opinions and experiences could only truly be captured in one-on-one, in-depth conversations.

Is your hybrid research like this Puggle? Could be.

Andrea Joss, Quester\’s Vice President of Research, wrote a blog post last year about the company\’s stance on hybrid research. To summarize her main point, Quester is not to be viewed as the “marriage” of qualitative and quantitative research, but rather the “love child” of the two methods – a linguistic nuance that you\’ve come

Principal Charity Classic and Steps for Charitable Cause

The Principal Charity Classic is coming to the Wakonda Club in Des Moines, Iowa. The Charity Classic is an annual golf tournament on the Champions Tour. The event runs from June 2 – 7 and is expected to draw 75,000 visitors to the Wakonda Club. Part of the event this year is the Steps for

Artificial intelligence vs. face-to-face interviews: which method is best?

What started as a deep-dive in to the grocery shopping habits of male college students at Michigan State University became an opportunity to further validate a technology that Quester, a market research firm in Des Moines, has been using for more than ten years–a software-based moderator, backed by artificial intelligence.

Scroll to Top