Why Curious George Deserves a Job in Marketing Research

As I sit in an oversized beige glider with my was-screaming-like-defcon2-is-now-drifting-to-sleep baby in my arms, I read and re-read the story of Curious George\’s fishing adventure to my 8-month old son, Coen. He is not old enough to understand the story, but he listens intently, hits the pages of the book with purpose, and closes […]

Parents Magazine and Quester in The Huffington Post

Sometimes, we get asked how we handle sensitive topics: “Are people really going to divulge personal information about themselves to a moderator backed by artificial intelligence?” Surprisingly to some, the answer is – ohhh, yeah.

Our Passion for Language

“What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient … highly contagious. Once an idea has taken hold of the brain it\’s almost impossible to eradicate. An idea that is fully formed – fully understood – that sticks; right in there somewhere.”

Defining My Midwestern Identity: Who Am I?

Living in Iowa all my life, I strongly identify myself as a Midwesterner. While I love to travel and see other parts of the country and the rest of the world beyond our borders, home is where The Heartland is. Naturally I was intrigued when I saw the post “What States Are in the Midwest?”

You Can Marry Qual and Quant. We’re Their Love Child

I love being married. I really do. My husband is a genuinely good person – a funny guy, a great father, a responsible provider – he takes and applies his accountant view of life to the pragmatic management of our family and lives. As his “gray area,” more emotionally oriented counterpart, we balance each other

Feeling Happy? Doubt it.

Earlier I wrote a post about being the “Best Husband Ever” but in reality, my wife is one of, if not the best (superlative intended) thing, to have come into my life. When I\’m with her, I\’m happy. So when I was answering a quiz the other day to see if money truly made me

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