Marketing Research Blog by Stephen Griffiths

Andrea Joss and Garrett McGuire were thrilled to visit the University of Wisconsin’s MBA Marketing Research students in April. We shared our thoughts about marketing research and how Quester is fundamentally changing the landscape of research expectations. In return, we learned about the types of questions the industry’s future leaders are asking and how they […]

Happiness: The Bulls**t Emotion – Probing for Understanding

We all will spend a majority of our lives trying to achieve and pursue happiness. We also know that the choices we make can affect how we feel about ourselves and our lives. But how do we define it? Is it something we can measure or quantify? Is it the actions we take on the

Quester Names Tim Hoskins President

Des Moines, Iowa – Quester, a leader in online marketing research, announces the appointment of Tim Hoskins as President. In his new role, Tim will continue to oversee client development and spearhead innovation pipelines, vowing to keep Quester ahead of the marketing research industry.

Quester and MFour Enhance Open Ends on Mobile

Quester and MFour Enhance Open Ends on Mobile

Des Moines, Iowa – Quester, the leader in online qualitative marketing research, teams up with MFour to bring their proprietary technology, which engages and probes respondents for additional depth and understanding, to mobile surveys. MFour is the creator of the mobile application – Surveys On The Go (SOTG). Surveys On The Go is a mobile

Uncovering Passion with Probing

While attending a conference a few years ago, I was listening to a keynote speaker expounding on the differences between “us” (mature marketing researchers) and youngsters (tweens, teens, technology-savvy college students, etc.). I believe the overall session was focused on how the use of technology is evolving. However, I distinctly remember that – to highlight

Quest for Gold Award

Quest for Gold was started a year ago to recognize an employee who goes above and beyond their call of duty. This quarter, Quester presented the award to Brian Pins, Research Manager, who is recognized as a team player and for his unwavering positivity.

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