The IIR’s Market Research Technology Event takes place at the gorgeous Cosmopolitan hotel later this month … “a holistic synthesis of intelligence, insights and implications. This is an event with practical lessons, productive debate and inspirational messages for moving forward and driving innovation in your organization.”
If you’re following the market research industry, even from a distance, you likely saw the announcement that Google has released Google Consumer Surveys, to conduct “microsurveys” on a “macro” scale. I saw a range of industry reactions to this new offering, from “it’s the end of the world as we know it” to “it’s the
Quester was honored to have been featured in a paper presented by David Brandt and Lee Markowitz of Ipsos at this year’s CASRO Online conference in Las Vegas. The paper, titled, “How Online Technology May Open the Door to More Integrated Qual/Quant Research,” reviewed the value of incorporating Socrates probing to obtain deeper insights, and
I had the opportunity to attend last week’s CASRO Online 2012 conference at the beautiful Encore hotel in Las Vegas. It was two days packed full of learning, focused on panel quality and engagement, the impact of survey routers, interview length, and sharing new ideas for best practices. Quester’s technology was featured in a presentation
Quester was honored to have been invited to present to the Marketing Academy students at the University of Iowa’s Henry B. Tippie School of Management in February. Sharing our methodology with the future leaders in the field is a huge opportunity for Quester, and it’s also a great way to give back, and promote the
In early January, Next Generation Market Research lead Tom H.C. Anderson shared over 70 predictions for 2012 from clients, Research company CEOs, text analytics providers, and recruiters. I’m always interested in looking for themes, and I’m certainly curious for perspective on where our industry is headed, so I did a little text analysis of my
