Quester

Quester is an award-winning consumer intelligence firm that harnesses the power of human conversation, artificial intelligence technology, and expert marketing research design to yield superior understanding of consumers for clients.

Announcements

Introducing Mary Rubin and Jack Marquardt

We are thrilled to announce two new Client Strategists have joined the Quester family. We put them on the hot seat so you can get to know them better!

1) What is your New Year “evolution”?

Jack:…

Announcements

Quester Cares Helps the Food Bank of Iowa Source More than 10,000 Meals

COVID-19 has hit many Americans hard. In Iowa, where Quester’s headquarters are located, the economy, the employment rate, and the health of our community have suffered.

To help counter the devastating…

Market Research

Beneath the Trend: A deep dive into generational holiday values

In 2019, we conducted a landmark project in conjunction with 747 Insights and Collaborata to gain a better understanding of Gen Z, Gen Y (Millennials), Gen X, and Boomers in the USA. In every area we considered, it…