Quester is an award-winning consumer intelligence firm that harnesses the power of human conversation, artificial intelligence technology, and expert marketing research design to yield superior understanding of consumers for clients.
COVID-19 has hit many Americans hard. In Iowa, where Quester’s headquarters are located, the economy, the employment rate, and the health of our community have suffered.
In 2019, we conducted a landmark project in conjunction with 747 Insights and Collaborata to gain a better understanding of Gen Z, Gen Y (Millennials), Gen X, and Boomers in the USA. In every area we considered, it…
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