Welcome. It’s our first post and we couldn’t be more excited. Our goal with this blog is to help support Quester’s overall goal in the industry: Improve Online Qualitative. We conduct online qualitative and linguistic analysis. We are qualitative experts in the context of doing quantitative research. We’re not a large research house, but we […]
Des Moines, Iowa – Technology-based qualitative marketing research company, Quester, now offers an integrated probing module for new and existing research partners to obtain greater verbatim detail in concept testing, known as Q’Cept. Quester’s virtual moderator, Socrates, can be deployed to deliver follow-up probing on qualitative Likes and Dislikes type questions, to provide more insightful
Des Moines, Iowa – Technology-based qualitative marketing research company, Quester, and professional-grade mobile survey software provider iPinion have integrated their respective systems to bring greater depth to the fast emerging mobile research and insights gathering space. “The integration of the Socrates virtual moderator and text analytics solution with a mobile research platform is a great
Des Moines, Iowa – Technology-based qualitative marketing research company, Quester, has launched the beta version of its virtual moderator, Socrates®, in Spanish, French and German languages. Socrates conducts one-on-one interviews that mimic the conversation a moderator would have with a respondent. Socrates can be added to quantitative surveys, through the service Quester Inside. Socrates presents
Des Moines, Iowa – Reading through consumer comments is an overwhelming task given the sheer number of comments and variety of responses. When clients challenged Quester to find an easier way to translate comments into insights, the online qualitative market research company responded by an elegant blending of simple web technology and their unique approach
Des Moines, Iowa – Technology-based qualitative marketing research company, Quester, has launched the beta version of Socrates OnDemand™, providing access to their virtual interviewer, Socrates®, to companies and individuals looking for additional depth and richness from their feedback programs. Socrates OnDemand uses Socrates technology to deliver follow-up probes within free form text fields like comment
