Meals From the Heartland
Quester voluntereed at Meals from the Heartland\’s Big Packaging event held downtown Des Moines from September 2nd-5th. The Quester team dedicated their time and was a part of over 14,000 volunteers who helped package over 4.5 million meals. These meals are shipped across the globe to help feed the hungry.
Partnership Provides New Online Research Highlighting Tool
Des Moines, Iowa – Market research company Quester, in partnership with digital development firm Omnigon, has announced a new service called FeedbackFX with Socrates. The companies combined technologies to provide the only known digital highlighting research tool with probing feedback capabilities. FeedbackFX is a highlighter tool available to researchers looking for feedback on digital content
OTX Telling Richer, Deeper Stories
Los Angeles, CA – OTX, the global consumer research and consulting firm that specializes in providing a suite of multi-media research products to the marketing, entertainment and advertising communities, today announced the integration of the simulated moderator software Socrates® into its innovative AdCEP™ product. AdCEP™, the first pre-testing product to measure how emotion, message and
Quester Adapts Deliverables As Researchers\’ Needs Change
Des Moines, Iowa – The economy has imposed new standards onto the research industry forcing research and brand teams to do more with less and creating higher expectations from research partners. Quester, a technology-based qualitative marketing research company, is responding with its 2010 Tailored Deliverable. The new approach takes the typical research report one step
Des Moines Business Record: Question this; Socrates improving market research
We promise, this article won\’t use the Socratic method to lead you by question and answer to a higher understanding of the $14 billion market research industry. You probably never liked your freshman college philosophy class anyway. But here\’s a quick refresher. The great Greek philosopher Socrates once said, “I know you won\’t believe me,