Des Moines, Iowa – The economy has imposed new standards onto the research industry forcing research and brand teams to do more with less and creating higher expectations from research partners. Quester, a…
Quester
Quester is an award-winning consumer intelligence firm that harnesses the power of human conversation, artificial intelligence technology, and expert marketing research design to yield superior understanding of consumers for clients.
Des Moines Business Record: Question this; Socrates improving market…
We promise, this article won’t use the Socratic method to lead you by question and answer to a higher understanding of the $14 billion market research industry. You probably never liked your freshman college…
Quester Introduces New API for Online Automated Interview
Ankeny, Iowa – In conjunction with the debut of the Apple iPad, Quester announced this week the introduction of its new Application Programming Interface (API) for Socrates®, their automated online interviewing…