Quester, Author at Quester

Beneath the Trend: A deep dive into generational holiday values

In 2019, we conducted a landmark project in conjunction with 747 Insights and Collaborata to gain a better understanding of Gen Z, Gen Y (Millennials), Gen X, and Boomers in the USA. In every area we considered, it…

Market Research

What does it mean for brands to be authentic and how can they practice it?

In 2019, we conducted a landmark generational study in conjunction with 747 Insights and Collaborata to gain a better understanding of Gen Z, Millennials, Gen X, and Boomers in the USA. Aided by technology, media,…

Development, Market Research, Methodology

Beneath the Trend: How do Gen Z and Millennials perceive social media…

When you’re meandering through Twitter, whose accounts do you make sure to check every time? As a marketer or researcher, are you quick to check with @AEdwardsLevy when you have a polling question? Do you seek out…