Quester Launches SPARQ To Help Companies Put Humans at the Center of Innovation October 25, 2023 (Des Moines, IA) – Quester, a strategy and insights firm, announced the launch of their human-centered approach to innovation called SPARQ, which emphasizes the firm’s commitment to helping brands ground their innovation efforts through the understanding of people. “Lots […]
(DES MOINES, IA) Strategy and Insights agency, Quester, has announced a consulting partnership with Gwen Ishmael as its Strategic Innovation Advisor. Gwen will leverage her extensive knowledge of innovation processes to assist Quester in further developing scalable, repeatable approaches that produce breakthrough products and services for its clients. As Quester president Tim Hoskins explains, “Quester
Chapter 8 – “Dad, Are You Watching Suits? You can check out the other chapters of the series at Perspectives “Dad, Are You Watching Suits?” That question from my Millennial daughter on a recent phone call caught me off guard. Even though we talk about shows we’re watching, asking if I was watching that particular
Quester Introduces DRIVE for Sustainable Growth Through Brand Building September 25, 2023 (Des Moines, IA) – Quester, a strategy and insights firm, announced the launch of their brand-building process called DRIVE, which emphasizes the firm’s focus on helping brands achieve organic, sustainable growth through proper brand building. “More and more, we are asked by clients
Chapter 7 – With Bob, The Price Will Always Be Right You can check out the other chapters of the series at Perspectives For all of you Boomers, Gen X’ers, and Millennials, here’s a scenario: It’s summer and you’re out of school or home from work. You wake up around 9:00 or 10:00 AM, and
Asking + Listening Since we were founded in the 1970s, Quester has prided itself on being a trailblazer in uncovering consumer stories. We developed linguistic analysis tools to efficiently identify core themes within large unstructured data sets along with the industry’s first artificial intelligence-driven moderator. We pioneered quantitative analytic techniques on large-scale qualitative data. And
