Quester

Quester is an award-winning consumer intelligence firm that harnesses the power of human conversation, artificial intelligence technology, and expert marketing research design to yield superior understanding of consumers for clients.

Market Research

What does it mean for brands to be authentic and how can they practice it?

In 2019, we conducted a landmark generational study in conjunction with 747 Insights and Collaborata to gain a better understanding of Gen Z, Millennials, Gen X, and Boomers in the USA. Aided by technology, media,…

Development, Market Research, Methodology

Beneath the Trend: How do Gen Z and Millennials perceive social media…

When you’re meandering through Twitter, whose accounts do you make sure to check every time? As a marketer or researcher, are you quick to check with @AEdwardsLevy when you have a polling question? Do you seek out…

Announcements, Press Releases

New Release of CoreText Analytics includes Sentiment Analysis Capabilities

Quester is pleased to announce a new release of CoreText Analytics – our text analytics software which has been enhanced with a sentiment analysis feature.

Introduced on a SaaS platform in July 2018,…