How We Embrace AI At Quester, we’re built on stories – and we protect them We’ve been talking about AI for years – the tools we leverage for interviewing and analytics are built on AI aimed at understanding, and they’re incredibly compelling and useful. However, as AI has advanced to the point where people are […]
Chapter 6 – Two Strikes and a Near Miss You can check out the other chapters of the series at https://quester.com/perspectives/ You have no doubt seen plenty of news articles and debates this summer about the ongoing strikes of both the actors’ (SAG-AFTRA) and writers’ unions (WGA). We also had a strike averted when UPS
These Berries Spoke to Me By Alice Gold, SVP Client Strategy It’s not often when the routinized hum-drum of grocery shopping gets interrupted with a gleeful WTF, but that’s exactly what just happened to me. This package stopped me in my tracks in my sweep through the produce department. And it spoke volumes. This variety
Chapter 5 – Out of Nowhere Viral TV Hits You can check out the other chapters of the series at https://quester.com/perspectives/ What is it about certain TV shows that just capture us? Why do some gain immense popularity while others are quickly canceled? Entertaining and well-written content are table stakes, but even shows that have
Chapter 4 – A Nice Day for a Dry Wedding You can check out the other chapters of the series at https://quester.com/perspectives/ Did you know there is a growing trend towards dry weddings? Welcome to this edition of “Assume and Doom” where spring is in the air and we’re in prime wedding season. So,
Chapter 3 – Celebrities, Influencers and Marketing Pushback You can check out the other chapters of the series at https://quester.com/perspectives/ Welcome to this edition of “Assume and Doom,” where we prepare you to potentially evolve the way you look at marketing to Millennials and Gen Zs: Millennials and Gen Zs are redefining influencing and advertising
