Assume and Doom: Chapter 2 – Inflationary Purchase Behavior Welcome to this edition of “Assume and Doom,” where we continue to explore inflationary purchase behavior. What we found might surprise you: Consumers believe once prices go up, they never come down Historically, consumers turn to discount stores to save money – but Asian markets? It’s […]
Assume and Doom: Chapter 1 – Sustainability and Organic Food Behavior During Inflation Welcome to Quester’s new series “Assume and Doom,” where we present some prevalent assumptions, then bring clarity to them using our intuitive and informative ability to dig into social narratives to see what consumers are saying about these issues. So many times,
Celebrity Controversies and Attention Span The adage goes, “There is no such thing as bad publicity.” Over the past eight months, we have had plenty of celebrities who have tested this theory with a range of controversies. However, these controversies often seem to disappear as quickly as they arrived. While we were in a meeting
President’s Message As strategy professionals and trend watchers, we’re continuously fascinated by the way people respond to external forces. One thing we know is that during times of uncertainty, people often follow an intuitive reaction to pull back and take fewer risks, to seek out what’s known and comfortable over change and progress. So, we
We’re pleased to introduce the following individuals who recently joined the Quester team: Randa Ulankiewicz – Sr. Research Director What made you interested in joining Quester? What excites you the most? Coming from the client-side and into the supplier side was not hard to do when it came to Quester. Quester’s methodology of conducting research
Adopting Adaptogens: Consumers look to add flavor and health benefits It isn’t bold to say that the recent pandemic has ushered in more negative changes than positive ones. One area, however, that is benefiting from a positive bounce is those looking to increase focus and find ways to maintain good health. Our recent foodie study
