Quester

Quester is an award-winning consumer intelligence firm that harnesses the power of human conversation, artificial intelligence technology, and expert marketing research design to yield superior understanding of consumers for clients.

Outreach

Quester Helps Fight Hunger

The holidays wouldn’t be complete at Quester without our annual, company-wide service project. On Dec. 6, we stepped away from our desks for a few hours and carpooled over to Meals from the Heartland where we put…

Market Research

Exposing the Generational Divide when a Brand takes a Stand

There aren’t too many occasions when repeating a study is worth the cost, but when Nike chose to feature Colin Kaepernick in an ad campaign one week after we completed an AI-moderated qual-plus-quant study asking…

Market Research

What Does It Mean to Be Truly Customer Obsessed?

This article originally appeared on the Quester blog.

Successful businesses usually have one thing in common. Every employee is obsessed with creating a positive experience for their customers.

As an…