Quester continues to push new industry boundaries with the recent launch of a new Alexa skill which allows the company to conduct one-on-one interviews with consumers via voice in households with smart…
Quester
Quester is an award-winning consumer intelligence firm that harnesses the power of human conversation, artificial intelligence technology, and expert marketing research design to yield superior understanding of consumers for clients.
Quester Helps Fight Hunger
The holidays wouldn’t be complete at Quester without our annual, company-wide service project. On Dec. 6, we stepped away from our desks for a few hours and carpooled over to Meals from the Heartland where we put…
Exposing the Generational Divide when a Brand takes a Stand
There aren’t too many occasions when repeating a study is worth the cost, but when Nike chose to feature Colin Kaepernick in an ad campaign one week after we completed an AI-moderated qual-plus-quant study asking…