The Mandela Effect – and What It Means for Brands I have always enjoyed writing. Writing has always been a safe outlet for my thoughts and creativity. It was in high school that I found enjoyment in creative writing. During my senior year in 2003, I remember being given an assignment of coming up with […]
Quester Enters the Metaverse DES MOINES, IA, April 1, 2022 — Quester is proud to announce the purchase of land in Decentraland with the intent to open the first of its kind, state-of-the-art, qualitative research facility. Located in the shopping district of Fashion Street, this new facility will allow Quester to research consumer behavior and
Amazon Prime Price Hike – Why a Social Narrative Analysis Predicts It Won’t Impact Membership As a narratives company, Quester is often looking at multiple sources to understand the full picture of underlying narratives. One of the areas where we look for stories is through online data sources. When we linguistically analyze and understand these
Stories have been around since early humanity. Some of the earliest stories were captured as cave drawings dating back 30,000 years. And while we have evolved in the ways we tell stories (orally, plays, books, movies and more), their importance to us as humans in how we communicate and connect remains strong. As insights professionals,
Quester Hires Joy Boggio to Lead Social Narrative Capabilities We’re excited to announce the extension of our award-winning insights department to include Social Narratives and the hiring of industry veteran Joy Boggio to lead the initiative. For decades, Quester has specialized in linguistic analysis on data collected from both traditional qualitative and online qualitative surveys.
Narrative Economics and Insight Industry Parallels At Quester, consumer stories have always been the foundation of the strategies and insights we develop for clients. Recently, one of our friends in the industry, Susan Fader, recommended Narrative Economics by Robert Shiller. Throughout the book, Shiller outlines that there are popular narratives that affect economic behavior, and
