Quester

Quester is an award-winning consumer intelligence firm that harnesses the power of human conversation, artificial intelligence technology, and expert marketing research design to yield superior understanding of consumers for clients.

Announcements, Press Releases

Quester’s Proprietary Text Analytics Software Released as a SaaS platform

We’re pleased to announce CoreText Analytics, our proprietary software, is now available as a Software as a Service (SaaS) platform, empowering companies to leverage it for their own qualitative data analysis. For…

Market Research

Beneath the Trend: Using AI Qualitative Moderation to Discover Insights…

We’ve all made an impulse purchase at one time or the other, buying a bag of chips we didn’t really need, a pair of shoes that weren’t in the plan for another six months, or a bobble-head that served absolutely…

Market Research

Parties with a Purpose: The 3 Hooks of Social Selling

Love them or leave them, product parties — both in-person and online — are here to stay.

Invitations from family, friends and acquaintances to check out the latest-and-greatest items will keep pouring into…