Andrea Joss, Quester’s Vice President of Research, wrote a blog post last year about the company’s stance on hybrid research. To summarize her main point, Quester is not to be viewed as the…
Garrett McGuire
Back to the Future: Qual at Scale… 30 Years in the Making
Quester was founded by a Drake University professor who studied the rhetoric of language. Dr. Charles Cleveland opened the doors to Quester in 1973, conducting one-on-one interviews either face-to-face or over the…
Why Curious George Deserves a Job in Marketing Research
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As I sit in an oversized beige glider with my was-screaming-like-defcon2-is-now-drifting-to-sleep baby in my arms, I read and re-read the story of Curious…