Stories have been around since early humanity. Some of the earliest stories were captured as cave drawings dating back 30,000 years. And while we have evolved in the ways we tell stories (orally, plays, books, movies…
Patrick Arminio
As VP of Client Services and Content, Patrick helps clients identify actionable research opportunities to help drive their business results. He is also the self-appointed Minister of Fun.
Despite missing half of the decade, Patrick loves all things 80’s. Hair bands, power ballads, MacGyver and Mullets…talk about a Golden Era! Coincidentally, he has a very patient and accommodating wife. Summer is his favorite season…sun’s out, guns out!
Patrick’s favorite thing about Quester is the people. Some of the smartest people in the industry work here. Their passion for language and research is obvious in every project we do. We’re all one big happy family – some would say we are closer than the Tanner’s from Full House.
Narrative Economics and Insight Industry Parallels
At Quester, consumer stories have always been the foundation of the strategies and insights we develop for clients. Recently, one of our friends in the industry, Susan Fader, recommended Narrative Economics by Robert…
A True Linguistic Analysis
Language is one of the most powerful tools we have as human beings. It gives us the power to express our hopes, thoughts, fears, opinions and much more. In the Insights Industry, the focus on the way people phrase…