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Written by | | Development, Fun, Methodology, Random Musings

Innovation Advice You Can Actually Use Today

A conversation between Brett Townsend and Gwen Ishmael

 

How many articles and presentations have been offered about how to do successful innovation over the past 10, 15, 20, or 30 years? Too many.…

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Written by | | Methodology, Random Musings

Validating Empathy

By Ilene Lanin-Kettering & Andrea Joss

One of our defining principles at Quester is our deep belief in radical consumer…

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Written by | | Social Narratives,

Peanut Butter: Rising From the Ashes Like a…

Did you ever hear the phrase “what’s old is new again”? It points out that sometimes new innovations and ideas are simply reformatted or at…

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Written by | | Fun, In the Media, Random Musings, ,

Flipping the Mindset of a Massive Brand Failure

No, this is not another article about Dylan Mulvaney. That disastrous Bud Light campaign had nothing to do with the social influencer but was just…

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Written by | | Social Narratives, ,

I’ll Drink to That? Something’s Going…

Since the early 2000’s, Americans’ consumption of alcohol has consistently grown, but that trend may be changing. Looking ahead to 2024,…

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Written by | | Uncategorized, ,

What We Mean When We Say We’re Built to Listen,…

If you talk to your Quester friends this year, you’ll hear us reference this a lot – the idea that we’re built to listen, to learn, and to…

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Written by | | Announcements, Press Releases, ,

Quester Acquires ProdigyWorks

DES MOINES, IA, July 9, 2024 — Quester, a leading strategy, consulting, and insights agency announces the acquisition of innovation agency…

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