Blog – Page 10

Written by Quester | June 6, 2018June 7, 2018 | Market Research

Parties with a Purpose: The 3 Hooks of Social…

Love them or leave them, product parties — both in-person and online — are here to stay.

Invitations from family, friends and acquaintances to check out the latest-and-greatest items will keep pouring into…

Written by Quester | May 11, 2018May 11, 2018 | Announcements, Development, Market Research, Methodology

Quester and Denver-based Intengo have entered into a joint partnership to offer a new and innovative way to develop and test ideas, concepts and…

Written by Quester | March 8, 2018 | Announcements, Development, Market Research, Methodology

If you’re like us, you’re obsessively curious about interesting trends and what makes people tick! That’s why Quester has joined forces with…

Written by Quester | January 4, 2018January 4, 2018 | Market Research, Methodology, Mobile, Online Qualitative

The Quester Client Services team recently had fun debating the best analogy to describe the role traditional open ends play in market research…

Written by Quester | November 29, 2017November 29, 2017 | Market Research

The failure rate of new products is commonly estimated to be between 80 and 90 percent. While the actual figure is a topic of debate and varies…

Written by Quester | November 20, 2017November 20, 2017 | Random Musings

We love to ask people questions. In the spirit of Thanksgiving, we asked staff members to tell us what they’re grateful for at Quester. Here’s…

Written by Lisa Baker | September 20, 2017September 20, 2017 | Random Musings

My brother is a kind, smart and successful guy but a man of few words; having a conversation with him is tough. Rarely does he offer up much…