Stories have been around since early humanity. Some of the earliest stories were captured as cave drawings dating back 30,000 years. And while we have evolved in the ways we tell stories (orally, plays, books, movies…
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Quester Quarterly Magazine Q1, 2024
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Quester Quarterly Magazine Q2, 2024
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Quester Quarterly Magazine Q3, 2024
Blog
The Memorability and Importance of Stories
Quester Hires Joy Boggio to Lead Social Narrative…
We’re excited to announce the extension of our award-winning insights department to include Social Narratives and the hiring of industry…
Narrative Economics and Insight Industry Parallels
At Quester, consumer stories have always been the foundation of the strategies and insights we develop for clients. Recently, one of our friends…
Client Side vs. Supplier Side Market Research…
Written by Allen Broome, Team Leader Client Insights, Edward Jones
I’ve spent 30 years in market research. And yes, I know 30 years is a…
A True Linguistic Analysis
Language is one of the most powerful tools we have as human beings. It gives us the power to express our hopes, thoughts, fears, opinions and much…
Take 5 with Bryan Conway and Nichole Clinkinbeard
Bryan Conway, Research Director
What is your favorite thing about being a research director?
I love that I am involved in all…
Diagnosing Digital Anxiety: How COVID-19 is…
One of the trademarks of the Quester experience is that we’re really good at communication – we have employees across the country, and we…
