Blog

Take 5 with Andrea Joss and Ilene Lanin-Kettering

Andrea Joss, Senior Vice President of Research 1) What do you see as the most important skillset researchers will need to have in the future? Versatility. Our techniques and tools will continue to advance while…

Read More “Take 5 with Andrea Joss and Ilene Lanin-Kettering”

4 Key Roles Market Research Plays in the…

When people think about innovation, generation-changing inventions like the car, the iPhone, and Tesla generally come to mind. These innovations…

Read More “4 Key Roles Market Research Plays in the Innovation Process”

Introducing Mary Rubin and Jack Marquardt

We are thrilled to announce two new Client Strategists have joined the Quester family. We put them on the hot seat so you can get to know them…

Read More “Introducing Mary Rubin and Jack Marquardt”

4 Ways the Insights Industry Needs to Evolve in…

2020 has come and gone. Good riddance. There is no need for us to recap how challenging the year was. However, as crazy as 2020 turned out to be,…

Read More “4 Ways the Insights Industry Needs to Evolve in 2021”

Theo Epstein’s Pivot: Big Data and Soul

Theo Epstein is leaving the Cubs! The man who took the Cubs from Loveable Losers to breaking the curse of the Billy Goat and earning the Cubs…

Read More “Theo Epstein’s Pivot: Big Data and Soul”

This Rice Unites/Este Arroz Ya Nos Unió wins…

We are pleased to congratulate Mahatma Rice on receiving a Silver award in the Multicultural Category from the Advertising Research Foundation. As…

Read More “This Rice Unites/Este Arroz Ya Nos Unió wins Silver Ogilvy Award in the Multicultural Category from the ARF”

27 Inspiring Podcasts in Marketing Research,…

A lot has changed since we reviewed the podcast landscape last year. A few podcasts have disappeared and a number of excellent new ones have been…

Read More “27 Inspiring Podcasts in Marketing Research, Insights, Data, and Storytelling”