Blog

Quester Helps Fight Hunger

The holidays wouldn’t be complete at Quester without our annual, company-wide service project. On Dec. 6, we stepped away from our desks for a few hours and carpooled over to Meals from the Heartland where we put…

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Curiosity: The Essential Mindset of a Successful…

Are you curious?

Do you constantly ask questions, want to know more, NEED to know more?

Everyone is curious about something. Whether…

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Exposing the Generational Divide when a Brand…

There aren’t too many occasions when repeating a study is worth the cost, but when Nike chose to feature Colin Kaepernick in an ad campaign one…

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Greenbook Webinar: Using Artificial Intelligence…

Introduction to a Greenbook webinar with Martin Moore, Consumer Insights, Innovation at Hershey’s, and Tim Hoskins, President at…

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What Does It Mean to Be Truly Customer Obsessed?

This article originally appeared on the Quester blog.

Successful businesses usually have one thing in common. Every employee is obsessed…

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Quester’s Proprietary Text Analytics Software…

We’re pleased to announce CoreText Analytics, our proprietary software, is now available as a Software as a Service (SaaS) platform, empowering…

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Beneath the Trend: Using AI Qualitative…

We’ve all made an impulse purchase at one time or the other, buying a bag of chips we didn’t really need, a pair of shoes that weren’t in…

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