Quester Hires Joy Boggio to Lead Social Narrative Capabilities We’re excited to announce the extension of our award-winning insights department to include Social Narratives and the hiring of industry veteran Joy Boggio to lead the initiative. For decades, Quester has specialized in linguistic analysis on data collected from both traditional qualitative and online qualitative surveys. […]
Narrative Economics and Insight Industry Parallels At Quester, consumer stories have always been the foundation of the strategies and insights we develop for clients. Recently, one of our friends in the industry, Susan Fader, recommended Narrative Economics by Robert Shiller. Throughout the book, Shiller outlines that there are popular narratives that affect economic behavior, and
Client Side vs. Supplier Side Market Research Roles: What are the surprises and the insights from someone who has done both? Written by Allen Broome, Team Leader Client Insights, Edward Jones I’ve spent 30 years in market research. And yes, I know 30 years is a long time (as this is when I typically have
Select A True Linguistic Analysis A True Linguistic Analysis Language is one of the most powerful tools we have as human beings. It gives us the power to express our hopes, thoughts, fears, opinions and much more. In the Insights Industry, the focus on the way people phrase their experiences and opinions has largely been
Take 5 with Bryan Conway and Nichole Clinkinbeard Bryan Conway, Research Director What is your favorite thing about being a research director? I love that I am involved in all facets of the research project lifecycle… from the development of a tight but thorough questionnaire, to a survey that respondents enjoy taking, to a succinct
Diagnosing Digital Anxiety: How COVID-19 is affecting work-from-home employees One of the trademarks of the Quester experience is that we’re really good at communication – we have employees across the country, and we study language, so we’ve always fostered a strong communication culture. But the pandemic hit us the same way it did companies across
