This post originally appeared on the Greenbook blog.
Growing up, were you an avid collector of 8-tracks, records, cassettes, CDs, mp3s, or playlists?
With that answer in hand, it is instantly apparent…
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Quester Quarterly Magazine Q1, 2024
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Quester Quarterly Magazine Q2, 2024
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Quester Quarterly Magazine Q3, 2024
Generation Nation: The Politics That Tie and Bind…
Curiosity: The Essential Mindset of a Successful…
Are you curious?
Do you constantly ask questions, want to know more, NEED to know more?
Everyone is curious about something. Whether…
Exposing the Generational Divide when a Brand…
There aren’t too many occasions when repeating a study is worth the cost, but when Nike chose to feature Colin Kaepernick in an ad campaign one…
Greenbook Webinar: Using Artificial Intelligence…
Introduction to a Greenbook webinar with Martin Moore, Consumer Insights, Innovation at Hershey’s, and Tim Hoskins, President at…
What Does It Mean to Be Truly Customer Obsessed?
This article originally appeared on the Quester blog.
Successful businesses usually have one thing in common. Every employee is obsessed…
Beneath the Trend: Using AI Qualitative…
We’ve all made an impulse purchase at one time or the other, buying a bag of chips we didn’t really need, a pair of shoes that weren’t in…
Parties with a Purpose: The 3 Hooks of Social…
Love them or leave them, product parties — both in-person and online — are here to stay.
Invitations from family, friends and…
