You might not realize it, but Quester is a DOBE certified company, a designation offered by Disability:IN. We’re proud to be a for-profit business that is at least 51% owned, managed, and controlled by a person with a disability (DOBE). Being DOBE certified is a business advantage, especially since some companies have a mandate that […]
Gen Z is the next segment of people generating buzz among marketers and researchers trying to build products and services that better meet consumer needs. What is unique about this cohort? Who are they and what’s happening in their lives? And since we regularly hear about the stress, what ARE their drivers of stress? Taking
Though podcasts have been around for more than a decade, you can see in Google Trends that they really took off in 2014. Naturally, the customer insights and experience industry has joined in the fun and knowledge sharing. Below, we’ve listed some of our favorites. Let us know which one is your favorite, or if
This post summarizes the presentation that Courtney Minor and Tim Hoskins gave at the 2019 Brooklyn Quirk’s Event. Gap is an American clothing and accessories retailer that has enjoyed nearly 50 years of global success with consumers. However, in recent years, they were facing a decline in shopper traffic and sales. Customers were drifting away.
This post originally appeared on the Greenbook blog. Growing up, were you an avid collector of 8-tracks, records, cassettes, CDs, mp3s, or playlists? With that answer in hand, it is instantly apparent to which generation you belong — Gen Z, Millennial, Gen X, or Boomer. People are significantly shaped by the era in which they
Are you curious? Do you constantly ask questions, want to know more, NEED to know more? Everyone is curious about something. Whether that something is engineering, medicine, politics, or consumer behavior, we all have an inherent need to learn more about the topics we’re passionate about. Fear can sometimes get in the way of curiosity,
