Written by | | Announcements, Development, Market Research, Methodology

Quester Forms New Strategic Partnership for…

Quester and Denver-based Intengo have entered into a joint partnership to offer a new and innovative way to develop and test ideas, concepts and messages. It is the only methodology that combines prediction markets…

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Written by | | Announcements, Development, Market Research, Methodology

Quester joins forces with SoapBoxSample to go…

If you’re like us, you’re obsessively curious about interesting trends and what makes people tick! That’s why Quester has joined forces with…

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Written by | | Market Research, Methodology, Mobile, Online Qualitative

Traditional Open Ends: Say Goodbye to the…

The Quester Client Services team recently had fun debating the best analogy to describe the role traditional open ends play in market research…

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Written by | | Market Research

5 Essentials of Innovation

The failure rate of new products is commonly estimated to be between 80 and 90 percent. While the actual figure is a topic of debate and varies…

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Written by | | Announcements, Market Research

Bringing Focus to Innovation … and to Insight

Just look at Quester’s home page and you see our company driver… Innovation to Insight. It is what brings our team to work every day. In…

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Written by | | Market Research, Methodology

Is your hybrid research like this Puggle? Could…

Andrea Joss, Quester’s Vice President of Research, wrote a blog post last year about the company’s stance on hybrid research. To…

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Written by | | Market Research

Artificial intelligence vs. face-to-face…

What started as a deep-dive in to the grocery shopping habits of male college students at Michigan State University became an opportunity to…

Read More “Artificial intelligence vs. face-to-face interviews: which method is best?”