Why Curious George Deserves a Job in Marketing Research

As I sit in an oversized beige glider with my was-screaming-like-defcon2-is-now-drifting-to-sleep baby in my arms, I read and re-read the story of Curious George\’s fishing adventure to my 8-month old son, Coen. He is not old enough to understand the story, but he listens intently, hits the pages of the book with purpose, and closes […]

Our Passion for Language

“What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient … highly contagious. Once an idea has taken hold of the brain it\’s almost impossible to eradicate. An idea that is fully formed – fully understood – that sticks; right in there somewhere.”

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