Perspectives
Strategic Reflections
Innovation Advice You Can Actually Use Today
Innovation Advice You Can Actually Use Today A conversation between Brett Townsend and Gwen Ishmael How many articles and presentations have been offered about how
Validating Empathy
Validating Empathy By Ilene Lanin-Kettering & Andrea Joss One of our defining principles at Quester is our deep belief in radical consumer empathy. Stories are the
Peanut Butter: Rising From the Ashes Like a Phoenix
Peanut Butter: Rising from the Ashes Like a Phoenix Did you ever hear the phrase “what’s old is new again”? It points out that sometimes
Flipping the Mindset of a Massive Brand Failure
Flipping the Mindset of a Massive Brand Failure No, this is not another article about Dylan Mulvaney. That disastrous Bud Light campaign had nothing to
I’ll Drink to That? Something’s Going On With Alcohol
I’ll Drink to That? Something’s Going On With Alcohol Since the early 2000s, Americans’ consumption of alcohol has consistently grown, but that trend may be
What We Mean When We Say We’re Built to Listen, Learn, and Lead
What We Mean When We Say We’re Built to Listen, Learn, and Lead If you talk to your Quester friends this year, you’ll hear us