Perspectives
Strategic Reflections
Creator Led Marketing: Is It The Future or Just Hype?
Unilever is betting big on creators – shifting half its media spend to social and letting influencers help shape its brand voice. It’s a bold move from carefully crafted campaigns to a chorus of authentic voices. Will this creator-led future spark deeper connections or blur the brand’s message? Time (and TikTok) will tell.
Dr. Eric Solomon joins Quester as Head of Brand Consulting
Dr. Eric Solomon joins Quester as Head of Brand Consulting Des Moines, Iowa. March 25, 2025. Quester, an Iowa based innovation and brand consulting agency,
Innovation Advice You Can Actually Use Today
Innovation Advice You Can Actually Use Today A conversation between Brett Townsend and Gwen Ishmael How many articles and presentations have been offered about how
Validating Empathy
Validating Empathy By Ilene Lanin-Kettering & Andrea Joss One of our defining principles at Quester is our deep belief in radical consumer empathy. Stories are the
Peanut Butter: Rising From the Ashes Like a Phoenix
Peanut Butter: Rising from the Ashes Like a Phoenix Did you ever hear the phrase “what’s old is new again”? It points out that sometimes
Flipping the Mindset of a Massive Brand Failure
Flipping the Mindset of a Massive Brand Failure No, this is not another article about Dylan Mulvaney. That disastrous Bud Light campaign had nothing to