Perspectives
Strategic Reflections
President’s Message
President’s Message As strategy professionals and trend watchers, we’re continuously fascinated by the way people respond to external forces. One thing we know is that
Quester Welcomes Four New Team Members
We’re pleased to introduce the following individuals who recently joined the Quester team: Randa Ulankiewicz – Sr. Research Director What made you interested in joining
Adopting Adaptogens: Consumers look to add flavor and health benefits
Adopting Adaptogens: Consumers look to add flavor and health benefits It isn’t bold to say that the recent pandemic has ushered in more negative changes
The Mandela Effect – and What It Means for Brands
The Mandela Effect – and What It Means for Brands I have always enjoyed writing. Writing has always been a safe outlet for my thoughts
Quester Enters the Metaverse
Quester Enters the Metaverse DES MOINES, IA, April 1, 2022 — Quester is proud to announce the purchase of land in Decentraland with the intent
Amazon Prime Price Hike – Why a Social Narrative Analysis Predicts It Won’t Impact Membership
Amazon Prime Price Hike – Why a Social Narrative Analysis Predicts It Won’t Impact Membership As a narratives company, Quester is often looking at multiple