Perspectives
Strategic Reflections
Adopting Adaptogens: Consumers look to add flavor and health benefits
Adopting Adaptogens: Consumers look to add flavor and health benefits It isn’t bold to say that the recent pandemic has ushered in more negative changes
The Mandela Effect – and What It Means for Brands
The Mandela Effect – and What It Means for Brands I have always enjoyed writing. Writing has always been a safe outlet for my thoughts
Quester Enters the Metaverse
Quester Enters the Metaverse DES MOINES, IA, April 1, 2022 — Quester is proud to announce the purchase of land in Decentraland with the intent
Amazon Prime Price Hike – Why a Social Narrative Analysis Predicts It Won’t Impact Membership
Amazon Prime Price Hike – Why a Social Narrative Analysis Predicts It Won’t Impact Membership As a narratives company, Quester is often looking at multiple
The Memorability and Importance of Stories
Stories have been around since early humanity. Some of the earliest stories were captured as cave drawings dating back 30,000 years. And while we have
Quester Hires Joy Boggio to Lead Social Narrative Capabilities
Quester Hires Joy Boggio to Lead Social Narrative Capabilities We’re excited to announce the extension of our award-winning insights department to include Social Narratives and