Methodology

Home / Blog

Innovation Advice You Can Actually Use Today

A conversation between Brett Townsend and Gwen Ishmael

How many articles and presentations have been offered about how to do successful innovation over the past 10, 15, 20, or 30 years? Too many.…

By Ilene Lanin-Kettering & Andrea Joss

One of our defining principles at Quester is our deep belief in radical consumer…

Since we were founded in the 1970s, Quester has prided itself on being a trailblazer in uncovering consumer stories. We developed linguistic…

By Alice Gold, SVP Client Strategy

It’s not often when the routinized hum-drum of grocery shopping gets interrupted with a gleeful WTF,…

When you’re meandering through Twitter, whose accounts do you make sure to check every time? As a marketer or researcher, are you quick to check…

You might not realize it, but Quester is a DOBE certified company, a designation offered by Disability:IN. We’re proud to be a for-profit…

Gen Z is the next segment of people generating buzz among marketers and researchers trying to build products and services that better meet…