Innovation Advice You Can Actually Use Today A conversation between Brett Townsend and Gwen Ishmael How many articles and presentations have been offered about how to do successful innovation over the past 10, 15, 20, or 30 years? Too many. Yet there is still so much bad innovation being produced, so many products, services, and […]
Validating Empathy By Ilene Lanin-Kettering & Andrea Joss One of our defining principles at Quester is our deep belief in radical consumer empathy. Stories are the foundation of our work, and our tools are built to both help people tell their authentic stories and to then effectively and empathically analyze their language. As researchers, we don’t
Flipping the Mindset of a Massive Brand Failure No, this is not another article about Dylan Mulvaney. That disastrous Bud Light campaign had nothing to do with the social influencer but was just a symptom of Bud Light’s bigger disease. Now that the dust of all the self-righteous commentary and political propaganda has settled, it’s
We love to ask people questions. In the spirit of Thanksgiving, we asked staff members to tell us what they’re grateful for at Quester. Here’s what they had to say: I am grateful for a lot of little things that make my daily life wonderful, somehow – someway – even when it can be very
My brother is a kind, smart and successful guy but a man of few words; having a conversation with him is tough. Rarely does he offer up much information on his own. It’s always been that way. To get the info you want about what’s going on in his life and with his family, you
Quester was founded by a Drake University professor who studied the rhetoric of language. Dr. Charles Cleveland opened the doors to Quester in 1973, conducting one-on-one interviews either face-to-face or over the phone. Even before 1973 legend has it that Cleveland, sitting in his dorm room, would tell people about how computers would someday interview
