Written by | | Development, Fun, Methodology, Random Musings

Innovation Advice You Can Actually Use Today

A conversation between Brett Townsend and Gwen Ishmael

 

How many articles and presentations have been offered about how to do successful innovation over the past 10, 15, 20, or 30 years? Too many.…

Read More “Innovation Advice You Can Actually Use Today”
Written by | | Methodology, Random Musings

Validating Empathy

By Ilene Lanin-Kettering & Andrea Joss

One of our defining principles at Quester is our deep belief in radical consumer…

Read More “Validating Empathy”
Written by | | Fun, In the Media, Random Musings, ,

Flipping the Mindset of a Massive Brand Failure

No, this is not another article about Dylan Mulvaney. That disastrous Bud Light campaign had nothing to do with the social influencer but was just…

Read More “Flipping the Mindset of a Massive Brand Failure”
Written by | | Random Musings

Our Thoughts at Thanksgiving

We love to ask people questions. In the spirit of Thanksgiving, we asked staff members to tell us what they’re grateful for at Quester. Here’s…

Read More “Our Thoughts at Thanksgiving”
Written by | | Random Musings

Lessons learned from my brother and nine months…

My brother is a kind, smart and successful guy but a man of few words; having a conversation with him is tough. Rarely does he offer up much…

Read More “Lessons learned from my brother and nine months at Quester”
Written by | | Random Musings

Back to the Future: Qual at Scale… 30 Years…

Quester was founded by a Drake University professor who studied the rhetoric of language. Dr. Charles Cleveland opened the doors to Quester in…

Read More “Back to the Future: Qual at Scale… 30 Years in the Making”
Written by | | Random Musings

Why Curious George Deserves a Job in Marketing…

.content section.post-section img { float: right; }
As I sit in an oversized beige glider with my…

Read More “Why Curious George Deserves a Job in Marketing Research”