A conversation between Brett Townsend and Gwen Ishmael
How many articles and presentations have been offered about how to do successful innovation over the past 10, 15, 20, or 30 years? Too many.…
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Quester Quarterly Magazine Q1, 2024
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Quester Quarterly Magazine Q2, 2024
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Quester Quarterly Magazine Q3, 2024
Innovation Advice You Can Actually Use Today
Validating Empathy
By Ilene Lanin-Kettering & Andrea Joss
One of our defining principles at Quester is our deep belief in radical consumer…
Written by
Brett Townsend
| | Fun, In the Media, Random Musings#brandstrategy, #budlight, #consumerempathy
Flipping the Mindset of a Massive Brand Failure
No, this is not another article about Dylan Mulvaney. That disastrous Bud Light campaign had nothing to do with the social influencer but was just…
Our Thoughts at Thanksgiving
We love to ask people questions. In the spirit of Thanksgiving, we asked staff members to tell us what they’re grateful for at Quester. Here’s…
Lessons learned from my brother and nine months…
My brother is a kind, smart and successful guy but a man of few words; having a conversation with him is tough. Rarely does he offer up much…
Back to the Future: Qual at Scale… 30 Years…
Quester was founded by a Drake University professor who studied the rhetoric of language. Dr. Charles Cleveland opened the doors to Quester in…
Why Curious George Deserves a Job in Marketing…
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As I sit in an oversized beige glider with my…
