Quester Cares understands that many organization elect to forego marketing research due to the lack of resources and time – typically non-profits who do amazing work dedicate all of their resources to the people and causes they serve. Senior Research Manager, Alexander D. Parrish explains how Quester embraced pro bono research and the process of making it happen for local non-profit, Food Bank of Iowa.
Read more – http://www.marketingresearch.org/article/serving-greater-good-helping-those-who-do-greatest-good
