Not the most exciting introduction. But, we think the results were pretty cool. There was an interesting development on the day of our presentation.
For background, Socrates, our interviewing software has been moderating interviews since 2001. He’s conducted more than 3 million conversations and up until this May, they had all been done in English. In spring of this year we decided to forge into three new languages: Spanish, French and German. As an aside, we did so without much thought on everything we would need to do – and for anyone going into a new endeavor, the most important thing is just to start. That way you don’t worry about what you haven’t done.
In any case, on the day of our presentation, we heard from one of our clients interested in using our software. Her stakeholder was concerned about Spanish speakers in the US. Would they be cool with talking to a computer? Fortune! In our first test of the software, we found a beautiful fact: Spanish speakers LOVE talking to a computer.
In all, Spanish speakers in the US and Mexico had the longest interviews and on average wrote more words than all English speaking Americans, French Canadians, French Frenchians and Germans. Spanish speakers are intensely open and interested in telling you more than you can imagine. Now, as researchers we are cautious, it was only one test – but we’re quickly moving into three new live tests with clients. So, we will update as learn more. You can learn about more of our metrics by reviewing the webinar presentation here.
Until next time.
