Written by | | Methodology, Random Musings

Validating Empathy

By Ilene Lanin-Kettering & Andrea Joss

One of our defining principles at Quester is our deep belief in radical consumer empathy. Stories are the foundation of our work, and our tools are built to both…

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Written by | | Fun, In the Media, Random Musings, ,

Flipping the Mindset of a Massive Brand Failure

No, this is not another article about Dylan Mulvaney. That disastrous Bud Light campaign had nothing to do with the social influencer but was just…

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