Validating Empathy

Validating Empathy By Ilene Lanin-Kettering & Andrea Joss One of our defining principles at Quester is our deep belief in radical consumer empathy. Stories are the foundation of our work, and our tools are built to both help people tell their authentic stories and to then effectively and empathically analyze their language. As researchers, we don’t […]

Flipping the Mindset of a Massive Brand Failure

Flipping the Mindset of a Massive Brand Failure No, this is not another article about Dylan Mulvaney. That disastrous Bud Light campaign had nothing to do with the social influencer but was just a symptom of Bud Light’s bigger disease. Now that the dust of all the self-righteous commentary and political propaganda has settled, it’s

Scroll to Top