Written by Andrea Joss | July 10, 2024July 10, 2024 | Methodology, Random Musings#consumerempathyValidating EmpathyBy Ilene Lanin-Kettering & Andrea JossOne of our defining principles at Quester is our deep belief in radical consumer empathy. Stories are the foundation of our work, and our tools are built to both…Read More “Validating Empathy”
Written by Brett Townsend | July 10, 2024July 10, 2024 | Fun, In the Media, Random Musings#brandstrategy, #budlight, #consumerempathyFlipping the Mindset of a Massive Brand FailureNo, this is not another article about Dylan Mulvaney. That disastrous Bud Light campaign had nothing to do with the social influencer but was just…Read More “Flipping the Mindset of a Massive Brand Failure”